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Direct Mail Works — and I Can Prove It!
Here’s the deal: right now my marketing department is running 8% over last year in terms of new conversations (prospects they get to call in) — and last year was the best in our company’s history. “How...
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Newspaper Ads: Better Than Direct Mail?
The other day I was talking to one of my marketing consultants and she was telling me about one of the business owners she had spoken to that day. He was a dentist, and their conversation has been...
View ArticleDirect Mail SECRETS That Generated $400,000 in Revenue From ONE Campaign...
Just last month, my staff and I celebrated PostcardMania’s 20th anniversary… yes, time FLIES! In honor of 20 years in business — and 81,767 clients — I wanted to show you some of the results (and crazy...
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8 Marketing Facts You Probably Missed in 2018
I know the holidays are about to sweep us all up in parties and gift giving — But I can’t stop thinking about how fast 2019 will be here. To help you prepare your business for the new year, I decided...
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Joy’s Picks, Small Business Stories You’ll Love: Great American Art
One of my clients has an incredibly amazing business, so I wanted to share her story with you! Anne Strickland and her son own and run an exquisite art company — Great American Art. But, this isn’t...
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We’ve Spent 21 Years Researching Direct Mail. Here’s What We Found…
After 21 years in business, 86,683 clients, and 1.8 billion postcards mailed, we’ve learned a thing or two about marketing. But don’t worry — this isn’t a long read… In fact: I’ve boiled down 2 decades...
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Yikes… The truth behind our Everywhere Small Business product
Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did....
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How to Know if Your Marketing is Failing in 2020
Because of the adverse financial effects most of us have experienced the past two and a half months, more now than ever before: We need our marketing to flat-out WORK. None of us can afford any money...
View Article4 Budget-Friendly Ways to Generate Leads Post-Pandemic
I don’t know any small business right now that isn’t laser-focused on generating more leads — but obviously: On a budget. Most small business owners don’t have massive financial reserves to draw from....
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